By Darasimi Oshodi
Barack Obama, president of the United States of America is a man of the people. His popularity extends beyond the shores of the U.S. He is loved all over the world. I believe he is loved on the African continent mainly because of his colour. He is seen as the hero of the black race and many Africans prayed that he would win the election that brought him into power in 2009. One of the things that Obama is admired for and which helped his presidential bid in no small measure is his oratorical power. In fact, Obama rose to national prominence as a result of an electrifying keynote speech he delivered at the Democratic National Convention on July, 27, 2004 in Boston Massachusetts.
The name, David Beckham, is a name the average soccer buff is familiar with. One of the things that have made Beckham famous is the way he takes free kicks. His free kicks are simply beautiful and breathtaking. Actually, his free kicks gave rise to the slogan, Bend it like Beckham. In fact, in 2002, a movie was produced bearing the title Bend it like Beckham. And there is more to David Beckham. He is a brand, a global brand. Beckham is actually a fans’ favourite; he is loved all over the globe. Thus, it is not surprising that he has endorsement deals with many huge companies like Coca-Cola, IBM, etc.
So what makes Obama, Beckham and many other famous personalities likable? It is called the halo effect. And what is the halo effect? Continue reading “Barack Obama, David Beckham and the Halo Effect”
