Flashing in East Africa

Sally Thorner

This post has nothing to do with taking your clothes off. But it is very revealing. Confirmation that the world is flat (to quote Thomas Friedman) can be found in Kenya, Tanzania and Rwanda. East Africa has been transported from the 10th century to the 21st thanks to the cell phone. Hundreds of millions of them in fact. They’re ubiquitous here in the Serengeti (see photo taken with my cell phone!)

Our Maasai guides, who live in dung covered huts and whose tribe measures wealth by the number of cattle, carry their phones (along with their machetes) under their shukas. With the help of mobile devices and information shared by researchers, Maasai can now find where to bring their herd instead of roaming for hundreds of miles in search of water and pasture.

They also now know what the going price of cows is… not to mention what their wives expect them to bring home tonight. Although these warriors and other Africans can easily purchase the phones (the price of a goat,) seconds (let alone minutes) are less affordable. So they’ve learned a third language. First Swahili. Then English. Now Flashing.

Flash language gets around tariffs quite effectively. Mobile phone users ring (or flash) once to say “I am on the way.” Flashing twice means “I’m waiting for you;” and thrice translates to “I am home!” These definitions were provided by two Peace Corps workers we met in Rwanda. They’re learning the lingo as part of their un-official orientation.

This is really no different than the signaling that went on between my parents and me when I was in college… decades before cell phones. I’d call collect from the dorm phone; my parents wouldn’t accept the charges. They’d then call me back without an operator as a less expensive option. As telecommunications evolve so do the ‘short cuts.’

Our time in Tanzania provided other examples of our increasingly flat world. 5 years ago when my family and I were in South Africa and Botswana our safaris were lengthy adventures with no guarantees of animal sightings. Now, guides can ensure customer satisfaction by texting each other the coordinates of a cheetah kill or a pride of lions. There still has to be one tracker who hits pay dirt, but chances are, by the time your jeep arrives on the scene you’ll have company.
Thomas Friedman’s “The World is Flat” focused on commerce and globalization. But the ‘flatness’ resulting from technology has huge implications for Africa.

One Kenyan we spoke with said he believes that increasing connectivity de-mystifies the inter-tribal relations within his own country and across the continent as a whole. He told us that while these relations have historically led to xenophobia and even violent conflict (as was the case in Rwanda), the prevalence of cell phones has fostered a new, larger sense of community that is glossing over tribal differences.

Perhaps that’s wishful thinking, but technology is playing a more direct role in combating violence. A new human rights project, initiated by George Clooney, combines satellite imagery analysis and field reports with Google’s Map Maker technology to deter the resumption of war between North and South Sudan and the world’s next genocide.

With the cameras’ unblinking eyes it will certainly be harder for countries like ours to feign ignorance, but perhaps the ‘flattening’ of our world will one day render these precautions unnecessary.

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Text messaging to combact malaria

Mobile phones could soon be helping re-assure Nigerians and Ghanaians they are getting genuine medicine.

Text messaging to combat fake pills
Text messaging to combat fake pills

A pilot scheme in the two nations has begun putting unique scratch codes on more than 500,000 medicine bottles and packets of pills.

When the code is texted to a free phone number, a return message will reveal that a drug is genuine.

The scheme hopes to boost efforts to tackle diseases such as malaria and combat the rise in fake medicines.

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About 700,000 people suffering from malaria and tuberculosis die every year around the world because of fake drugs, suggest statistics from think tank International Policy Network

Globally, about 10-15% of all drugs are believed to be fake but in some parts of Africa this rises to 50%. The problem is made more acute in Africa because some fake medicines being offered to the sickĀ are watered down versions of the real thing and dent the efficacy of the full strength drug.

“Some genuine medicines have lost their potency because of the counterfeiting,” said Gabriele Zedlmayer, a spokeswoman for HP which is a partner in the labelling scheme.

Fake pills are a big problem in Africa where diseases such as malaria are endemic
Fake pills are a big problem in Africa where diseases such as malaria are endemic

This can be a particular problem with malaria as the disease is so widespread in sub-saharan Africa where it is the leading cause of death.

The scheme is being backed by governments and drug companies who have pledged to publicise how it works in pharmacies, surgeries, hospitals and community centres.

Painkillers, anti-malaria drugs and amoebicides from pharmaceutical firms May & Baker in Nigeria and Kama in Ghana will be the first to get the scratch-off labels.

Such a scheme was very important in Africa where about 80% of medicines are generic, said Bright Simons, founder of mPedigree which developed some of the technology to underpin the pilot.

By using the codes, people would get to know pharmacies, hospitals and other outlets they can trust, he said.

Mobiles were the best way for people in Nigeria and Ghana to find out about their medicines because they were so ubiquitous said Mr Simon, adding that even those who do not own a handset themselves can get access via friends and family.

Each packet or bottle has a scratch-off code that can be used only once, said Mr Simons. The security system behind the scenes flags any attempt to re-use codes. As well as letting people know they are getting genuine medicine, it will also alert people when fake medicines are being peddled.

If the pilot proves successful, the scheme will be extended to cover more than six million bottles and packets in the next 12 months.

“This is just the first step,” said Ms Zedlmayer. “It can be applied to any kind of medication.”

(Story by BBC)

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