by Mickie Ojijo
After ten years of futile effort to persuade Kenya Government to review its decision leading to closure of the Tourism Marketing offices in Germany, Kenya Development Associates-Germany will launch a private bureau to market Kenya in August.
It is the public domain Kenya’s tourism trade has been plagued with an assortment of problems and has been operating below expectations since the late 1970s.
Every successive government since independence has raised the bar, making the country the hub of hunting/tourist expeditions in the entire east and western parts of Africa.
The journey to success however, is fraught with government ineptitude, greed and lack of patriotism. Many believed the devolved system of governance in the new Constitution would transfer tourism marketing docket to the relevant county governments, to the contrary, the central government, has unfortunately, remained adamant – not wishing to cede its hegemony.
Numerous excuses have been advanced as to why tourism trade is stagnating. This has not cut it because there are several examples of countries operating under the same adverse circumstances of political squabbles and insecurity but flourishing in their tourism trade. It was for this reason in 2003, Kenya Development Associates (KDA) plunged itself in selling Kenya as the only answer.
As a patriotic Kenyans, through our experts, we know the answer lies in effective consultations with the German tours and travel agencies and not the armchair state marketing agency, which more often than not, continues to replicate anachronistic sales strategies that has seen the country’s tourism sector, plummet to worrying levels.. Continue reading “Kenya to Launch Tourism Promotion Outfit in Germany, by Mickie Ojijo”
